Panelists include: Kati London (@picklesnumber1), Sr. Researcher, @MSFTResearch; Actor/Producer/Director @TonyGoldwyn

— CreativityConference (@Creativity_Con) May 2, 2014

The @VP leaves and then the President @tonygoldwyn comes in #Fitz #Scandal #CreativityCon http://t.co/cSeiDXs3Xk

— Bon Vivant (@CreateOrDestroy) May 2, 2014

"To my right, Mr. President," says JuJu Chang, introducing Tony Goldwyn (#Scandal) on this #CreativityCon panel #WHCD

— Emily Yahr (@EmilyYahr) May 2, 2014

.@TonyGoldwyn: "From day one we started with Twitter and engaged w/ audience, cast and crew."

— CreativityConference (@Creativity_Con) May 2, 2014

.@TonyGoldwyn on the Twitter interaction "I think it has changed everything. I was terrified of Twitter” #CreativityCon

— CreativityConference (@Creativity_Con) May 2, 2014

.@TonyGoldwyn: "The movie business has been declared many times…people still want to go and have that collective experience"

— CreativityConference (@Creativity_Con) May 2, 2014

#CreativityCon The Divide will come out in July…marketing is so expensive but social media not so much.

— Patricia Phalen (@phatpatdc) May 2, 2014

.@tonygoldwyn touts @ScandalABC's Twitter presence – "It's completely changed everything." #CreativityCon

— Nikki Schwab (@NikkiSchwab) May 2, 2014

Scandal star Tony Goldwyn says that there was a fan "dust up" when Mercedes ads were attached to show's Twitter feed.

— Ted Johnson (@tedstew) May 2, 2014

#Scandal fans – @tonygoldwyn says he always pens his own tweets. #CreativityCon

— Nikki Schwab (@NikkiSchwab) May 2, 2014

#CreativityCon Tony Goldwyn talking abt importance of social media to #Scandal success…

— Patricia Phalen (@phatpatdc) May 2, 2014

Our #AudienceEra obviously took a selfie! #CreativityCon pic.twitter.com/h7pmCRHmND

— CreativityConference (@Creativity_Con) May 2, 2014

Audience era panelists pre panel selfie at #creativitycon @paramountpics @morganspurlock @jujuchangabc @ tonygoldwyn pic.twitter.com/cLWWeiAqIp

— Kati London (@picklesnumber1) May 2, 2014

.@JujuChangABC moderates #CreativityCon panel @picklesnumber1 @MorganSpurlock @tonygoldwyn, Paramount TV's Amy Powell pic.twitter.com/ayfYyPVps5

— Microsoft Research (@MSFTResearch) May 2, 2014

Moderator for the “Audience Era Panel” is @JujuChangABC, Co-Anchor, @ABC News’ “Nightline” #CreativityCon pic.twitter.com/K72wW8vdx2

— CreativityConference (@Creativity_Con) May 2, 2014

@tonygoldwyn '#socialmedia, esp @twitter played a major factor in @ScandalABC 's success' #CreativityConference pic.twitter.com/t69SsNEw1C

— Copyright Alliance (@copyright4u) May 2, 2014

The audience era panel featuring @tonygoldwyn has started! #scandal #CreativityCon pic.twitter.com/beCYJgn9mz

— What Do I Wear (@WhatDoIWearco) May 2, 2014

Great panel discussion w/ @tonygoldwyn & @morganspurlock at @mpaa @abcnews @microsoft #creativityconference pic.twitter.com/dThojeNFvy

— Todd Krim (@ToddKrim) May 2, 2014

.@MSFTResearch’s @PicklesNumber1 takes the stage w/ @TonyGoldwyn @MorganSpurlock @JujuChangABC & Amy Powell pic.twitter.com/tbtdHqUIaP

— Microsoft DC (@MicrosoftIPC) May 2, 2014

Scandal's President Grant (aka @tonygoldwyn) talks twitter at #CreativityCon: pic.twitter.com/mLhdE87ug6

— Erin Dooley (@erindooley1) May 2, 2014

#CreativeCon closing panel: @picklesnumber1 @morganspurlock @powellramy @tonygoldwyn, moderated by @jujuchangabc. pic.twitter.com/hAmFeDVV5J

— Beutler Ink (@BeutlerInk) May 2, 2014

@Creativity_Con What a panel line up! Morgan Spurlock and Tony Goldwyn speak of audience engagement in entertainment pic.twitter.com/uRBYvFxqQa

— Diane Strahan (@dianestrahan) May 2, 2014

Next panel at #CreativeCon: @MorganSpurlock @JujuChangABC @tonygoldwyn @microsoft's Kati London and Amy Powell. pic.twitter.com/hXfWk2GGhX

— Alex Mallin (@alex_mallin) May 2, 2014

In the same room as the president…of @ScandalABC!!! #creativitycon I want to meet you @tonygoldwyn pic.twitter.com/2bwg1Hx2dY

— Lauren T. Everett (@l_travis) May 2, 2014

#scandal President Tony Goldwyn is at #creativitycon with Morgan Spurlock pic.twitter.com/Me5O53sLPS

— Nell Minow (@nminow) May 2, 2014

. @tonygoldwyn at #CreativityCon who does his own tweets. Embraced the platform for @ScandalABC pic.twitter.com/BTKVV3SwL4

— Stacy Martinet (@stacymartinet) May 2, 2014

.@JujuChangABC moderates #CreativityCon panel @picklesnumber1 @MorganSpurlock @tonygoldwyn, Paramount TV's Amy Powell pic.twitter.com/ayfYyPVps5

— Microsoft Research (@MSFTResearch) May 2, 2014

Excited to bring together some of the brightest minds in creativity at the 2014 @Creativity_Con like @tonygoldwyn pic.twitter.com/xv1dCwqyDF

— Chris Dodd (@SenChrisDodd) May 2, 2014

Tony Goldwyn from Scandal just hanging out in front of Starbucks by the WH. NBD. pic.twitter.com/a6TSf0ul9e

— jennifer bendery (@jbendery) May 2, 2014

Just interviewed President Fitz from Scandal… And wow I really feel like a Gladiator now! @tonygoldwyn @msnbc pic.twitter.com/0RAGYEdJ4Z

— Chris Witherspoon (@WitherspoonC) May 2, 2014